12/29/14 11:24 AMThe Dallas Cowboys’ 44-17 trouncing of the Washington Redskins had predictably underwhelming ratings compared to other games while still blotting out everything else in its path Sunday.Running from noon until 3:17 p.m. on Fox, Cowboys-Redskins averaged 1,255,320 D-FW viewers, with 520,377 of them in the advertiser-coveted 18-to-49 age range. That puts the regular season-ender in the lower half of the 16 games played, although Dallas had already clinched the NFC East title and was playing for the slim chance to get a first round post-season bye. That didn’t happen, meaning the Cowboys will square off against the Detroit Lions Sunday at 3:40 p.m. on Fox.The most-watched attraction opposite the Cowboys, CBS’ Chiefs-Charges game, drew just 62,766 viewers.Six of this season’s Cowboys games drew more than 1.5 million viewers and just one fell below the 1 million mark. Last year, three games averaged few than 1 million viewers and three drew in excess of 1.5 million. The significant improvement is due largely to the Cowboys’ own improvement, from 8-8 to 12-4. But in the 2013 season, each ratings point was worth 71,013 total viewers while this year’s point value declined to 69,740, according to the new Nielsen Media Research estimates of homes with TV sets in the D-FW viewing area.The Cowboys’ followup act Sunday, Fox’s telecast of the Green Bay Packers win over the Detroit Lions for the North Division title, racked up a very nice-sized 829,906 viewers. That demolished CBS’ competing Carolina Panthers-Atlanta Falcons game, which had 83,688 viewers.NBC’s Sunday Night Football matchup between the Pittsburgh Steelers and Cincinnati Bengals easily paced all prime-time programming with 446,336 viewers.OK, let’s rewind to the second annual joint presentation of the flaming, fireplace Yule Log by TXA21 with music from KLUV (98.7 FM). The Log took on expanded responsibilities this season, airing from 7 p.m. Christmas Eve to 5 p.m. Christmas Day. Last year’s inaugural Log fired up on 10 p.m. Christmas Eve before flickering out at 9 a.m. on Christmas Day.The Yule Log burned brightest in the D-FW Nielsens from 2:15 to 2:30 p.m. on Christmas Day. It attracted 48,818 viewers in that increment. And that was enough to outdraw competition from the Queen Latifah talk show on parent station CBS11 (20,922 viewers from 2:15 to 2:30 p.m.); NBC5’s The Steve Harvey Show (34,870); Fox4’s Dr. Oz (20,922); CW33’s Steve Wilkos Show (13,948); and MY27’s Dish Nation (20,922).That’s not bad for an unchanging burning stack of wood accompanied by Christmas carols. The Yule Log met its match, though, with ABC’s 2:15 to 2:30 p.m. portion of the San Antonio Spurs-Oklahoma City Thunder game, which had 202,246 viewers.For its entire running time, the Yule Log started slowly but then drew more than 20,000 viewers in 19 separate 15-minute segments on Christmas Day. And it saved some of its best for last, pulling in 41,844 viewers during its concluding 4:30 to 5 p.m. half-hour. TXA21’s 5 to 5:30 p.m. edition of Who Wants to Be a Millionaire then fell to 20,922 viewers. By the way, last year’s Yule Log peaked at 28,405 viewers in its closing half-hour. So this year’s final flickers showed an increase of 13,439 viewers while the 48,818 high point from 2:15 to 2:30 p.m. marked an increase of 20,413 viewers over last season’s ratings peak. The public knows what it wants. In local news derby results, the four major combatants all took holiday knees from Wednesday through Friday. So those numbers aren’t officially counted.
Here’s Tuesday’s scorecard:
CBS11 had the most total viewers at 10 p.m. but Gannett8 ran first with 25-to-54-year-olds (main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions while CBS11 had the most total viewers at both 5 and 6 p.m. The 25-to-54 golds in those hours went to NBC5 at 5 p.m. and Gannett8 at 6 p.m.
Local Nielsen ratings snapshot (Mon., Dec. 22) -- Monday Night Football blasts reruns, Christmas fare, new State of Affairs12/23/14 10:37 AMESPN’s Monday Night Football ran up the score with its matchup between the victorious Cincinnati Bengals and a faltering Peyton Manning’s Denver Broncos.MNF ruled prime-time from start to stop, averaging 460,284 D-FW viewers and 195,536 in the advertiser-prized 18-to-49-year-old demographic.The next biggest attraction, CBS’ 7 p.m. repeat of The Big Bang Theory, had 216,194 total viewers while NBC’s annual Saturday Night Live Christmas reprise was runner-up among 18-to-49-year-olds with 72,537.The Peacock’s followup new episode of State of Affairs drooped with 90,662 total viewers and 28,384 in the 18-to-49 measurement. That left State of Affairs with a pair of fourth place finishes.From 7 to 9 p.m., ABC’s last chapter of The Great Christmas Light Fight was an overall dim bulb with 111,584 total viewers and 40,999 in the 18-to-49 realm. Here are Monday’s local news derby results.Gannett8 topped the total viewers charts at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).At 6 a.m., NBC5 had the most total viewers and Fox4 ranked first with 25-to-54-year-olds.Fox4 took both golds at 5 and 6 p.m. in the 25-to-54 demographic. NBC5 won in total viewers at 5 p.m. and CBS11 reigned at 6 p.m.
Local Nielsen ratings snapshot (Fri.-Sun., Dec. 19-21) -- Cowboys clinch but blowout keeps numbers at bay12/22/14 08:48 AM
Coach Jason Garrett finally gets to take a shower. Photo: Ed BarkThe Dallas Cowboys’ division-winning, playoff-clinching win over the Indianapolis Colts fell a bit short of joining this season’s exclusive 1.5 million D-FW viewers mark.A 42-7 blowout will do that to you on a Sunday when late Christmas shopping excursions also might have factored in. Running from 3:25 to 6:15 p.m. on CBS, Cowboys-Colts still averaged a jumbo-sized 1,450,592 viewers. Six of this season’s 15 regular season games have drawn 1.5 million viewers or more.Among advertiser-coveted 18-to-49-year-olds, the game pulled in 611,837 viewers. The highest-scoring game of the season, the Cowboys’ big Dec. 14th road win over the Philadelphia Eagles on NBC’s Sunday Night Football, had respective totals of 1,666,786 and 791,604 viewers.NBC’s latest Sunday Night Football matchup, the Seahawks’ demolition of the injury-riddles Cardinals, had 543,972 total viewers.Earlier Sunday, Fox’s Lions-Bears game averaged 376,660 viewers to take the bronze among the day’s locally televised NFL match ups.On Saturday, the lowly Washington’s Redskins’ upset of the Philadelphia Eagles had 271,986 viewers on the NFL Network. The Eagles’ 27-24 loss gave Dallas the chance to clinch, which they did.Saturday night brought Rajon Rondo’s debut as a Dallas Maverick on TXA21 while Fox Sports Southwest had a commitment to high school football championship games. The Mavs’ narrow win against a rag tag bag of San Antonio Spurs reserves averaged a decent-sized 181,324 viewers, beating the Allen-Cypress Ranch game but narrowly losing to CBS’ prime-time San Diego Chargers-San Francisco 49ers game, which also was carried on NFL Net.TXA21 also inherited a Friday night Dallas Stars game from Fox Sports Southwest. But the home hockey team’s fourth straight win, 6-5 over Edmonton, drew just 48,818 viewers while ABC’s competing Shark Tank ranked as prime-time’s biggest draw with 174,350 viewers.Here are Friday’s local news derby numbers.CBS11 had the most total viewers at 10 p.m. while NBC5 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).Fox4 swept both the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.12/19/14 06:17 PMDallas-based Gannett8’s newest reporter/multi-media journalist is Philip Townsend, who arrives from Norkfolk, VA’s , ABC affiliate, WVEC-TV.Townsend spent four years at the station before leaving in early December. He’s already on the job at Gannett8, and recently filed a report on Arlington’s longstanding Interlochen Christmas light display. On his Twitter page, he describes himself as “mostly news with an opinion littered in from time to time.”12/19/14 12:56 PMFor starters, she should be a big hit on St. Patrick’s Day.Sources at D-FW-based CBS11 have disclosed that veteran anchor Karen Borta’s successor on the station’s 5, 6 and 10 p.m. weekday newscasts will be Kaley O’Kelley from Phoenix’s KTVK-TV. She’s set to join the station on Jan. 19th and will begin anchoring with incumbent Doug Dunbar a bit later but in time for the February ratings “sweeps.”CBS11 management declined to confirm O’Kelley’s hiring pending a Friday afternoon meeting with newsroom staffers.O’Kelley, who also has been a weather anchor at Phoenix’s KNXV-TV, joined KTVK in 2009 as “co-anchor, reporter and host” of Good Morning! Arizona, according to her station bio. KTVK is owned by Meredith Corporation as part of a duopoly with the market’s CBS affiliate, KPHO-TV. The Pepperdine University graduate also previously hosted The Emmitt Zone with former Dallas Cowboys Hall of Fame running back Emmitt Smith, whose last two years in the NFL were with the Arizona Cardinals. A native of East Wenatchee, Washington, O’Kelley is a member of the Native American Journalists Association. She also has filled in as a weekend weather anchor on ABC’s Good Morning America, hosted the daily magazine show Sonoran Living Live and was the climate expert on History Channel’s Life After PeopleCBS11 news director Mike Garber praises O’Kelley’s “rare ability to connect with just about everyone” in official comments obtained by unclebarky.com before the station held its newsroom gathering. “She has some big shoes to fill, but we are confident that the Dallas-Fort Worth community will soon embrace Kaley and her unique style.”O’Kelley, in her station-approved statement, says that “my husband and I have always felt right at home in Texas, whether spending time with family in Dallas-Fort Worth or vacationing in the Hill Country. We’re proud to make our home in North Texas and raise our kids here.” O’Kelley’s husband lived in Dallas before moving to Phoenix and meeting her.In a surprise shakeup Thursday, CBS11 confirmed that Borta would be re-locating to the early morning shift after 19 years of late night and early evening newscast anchoring. On Jan. 12th she’ll be replacing Adrienne Bankert, who has decided to “purse other opportunities” and will leave CBS11 on New Year’s Eve, according to the station.Borta didn’t actively lobby for the move, but told station staffers in a since-posted video that she has enthusiastically embraced it after feeling guilty for the past several years about not spending more time with her three children, who are all now in junior high or high school.“It’s been very challenging for the last several years . . . I knew right away that this was a blessing,” Borta said of the big switch.CBS11 has long ranked fourth in the early morning ratings race and also is looking for a second news anchor to pair with Borta as well as a traffic reporter after the departures of Brendan Higgins and Whitney Drolen. The station additionally has a 4 p.m. weekday newscast vacancy following the recent departure of anchor Tracy Kornet. O’Kelley’s departure from KTVK and pending move to CBS11 was first reported by the national media website FTVLIVE, which posts “Gossip And News From Inside TV Newsrooms Around The Country,” according to its masthead. The site later speculated that O’Kelley could be Borta’s successor in a post headlined, “Taking Over the Main Chair in Dallas?”Here’s video of O’Kelley’s tearful goodbye to her Good Morning! Arizona co-anchor, Scott Pasmore, who offered some parting gifts.
Local Nielsen ratings snapshot (Wed.-Thurs., Dec. 17-18) -- people who need People magazine's awards show are mostly not from North Texas12/19/14 12:05 PMTelevision’s latest self-congratulatory extravaganza, People magazine’s first annual awards show, ended up a relative non-person in D-FW’s Thursday night Nielsen ratings.Airing from 8 to 10 p.m. on NBC, the show drew just 97,636 viewers in falling short of CBS’ competing Two and a Half Men, The McCarthys and Elementary and Fox4’s 9 p.m. local newscast. The People awards otherwise edged ABC’s second hour of The Taste and also outdrew reruns of Fox’s Bones and ABC’s How to Get Away with Murder.Among advertiser-prized 18-to-49-year-olds, The Taste, Fox4’s news, Two and a Half Men and Elementary all beat the People awards, which in turn knocked off The McCarthys, Bones and Murder. The awards show drew far less than 50 percent of its viewers in this key demographic, though. Specifically, 34,692.CBS’ 7 p.m. repeat of The Big Bang Theory had the night’s biggest hauls of total viewers (258,038) and 18-to-49-year-olds (66,230).Wednesday’s biggest prime-time draw, CBS’ two-hour finale of Survivor: Blood and Water, had 230,142 total viewers in the 7 to 9 p.m. slot while also ranking No. 1 for the night among 18-to-49-year-olds (88,306). NBC’s new 8 to 10 p.m. edition of The Sing-Off drew roughly half as many total viewers (118,558) and fared worse with 18-to-49-year-olds (34,692).Here are the local news derby results.Wednesday -- Gannett8 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).The two stations also split the golds at 6 a.m., with Gannett8 tops in total viewers and Fox4 reigning in the 25-to-54 demographic. It was the same story in the 6 p.m. competitions.At 5 p.m., NBC5 had the most total viewers and CBS11 took the 25-to-54 gold.Thursday -- Fox4 swept the 10 p.m. Nielsens in both competitions and had the most 25-to-54-year-olds at 6 a.m. and 5 and 6 p.m.NBC5 won in total viewers at both 6 a.m. and 5 p.m. while Gannett8 and CBS11 shared the 6 p.m. golds in that measurement.12/19/14 09:45 AM
Zeroing in on Mark Cuban at The Colbert Report finale. Photo: Ed BarkCount Mark Cuban among the mega-gaggle of celebrities on hand for the amazing closing sing-off on Thursday night’s finale of The Colbert Report.But most viewers likely missed him. Accompanied on piano by Randy Newman, the celebs sang “We’ll Meet Again” in sequential groups of four to six. But Cuban’s close-up was inadvertently blocked by Charlie Rose. Cuban stood to his left on home screens, but the cameraman only went as far as Rose. So in effect Cuban was screened out -- basketball style. Even on your friendly content provider’s 60-inch HD screen. The Dallas Mavericks owner later could be seen from afar in the back row of a bigger group shot (see above), with Rose and Bryan Cranston standing close-by. But his visibility lasted for only for a second or two as the camera panned the entire stage.“Bumped. Bummer,” Cuban said via email Friday when informed of this.I watched the finale as it happened, but also would have missed Cuban had fellow participant Keith Olbermann not tweeted, “@MarkCuban finalized Rondo deal in green room sitting w/Waterston, Daniels, me + dismaying UN Amb. Samantha Powell.”That would be Sam Waterston and Jeff Daniels, whose The Newsroom recently had its HBO finale. And the deal was for Boston Celtics point guard Rajon Rondo, who now is a Maverick. Cuban clarified and elaborated in his email message to unclebarky.com: “I didn’t finalize it. The trade was finalized. In the NBA, a deal isn’t done until it’s done. So I was on pins and needles waiting on the trade call to finish -- all in the green room. Surrounded by these huge celebs and I was head down and then people started hearing about the trade and asking me.”
It may have been the most eclectic, out-sized group of celebs in TV history. So much so hat the gathering reminded me of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band cover, where the images ranged from Marilyn Monroe to Bob Dylan to Oscar Wilde.
In addition to Cuban and the others mentioned above, here’s just a partial list of those on hand in The Colbert Report studio: Willie Nelson, Henry Kissinger, Katie Couric, Ken Burns, Neil deGrasse Tyson, Barry Manilow, George Lucas, Cyndi Lauper, Tim Meadows, Alan Alda, Patrick Stewart, Bob Costas, Christiane Amanpour, James Franco, Mike Huckabee, Gloria Steinem, Michael Stipe, Tom Brokaw, Ariana Huffington, Andrew Young, Mandy Patinkin, Big Bird, Kareem Abdul Jabbar, Ric Ocasek and Doris Kearns Goodwin.
And here’s the video itself. Catch Cuban if you can.
04/17/14 12:02 PMThe Dallas Mavericks’ 106-105 overtime loss at Memphis sends them into the San Antonio Spurs woodchipper for the first round of the NBA playoffs.But while channeling UConn, the Mavs also can look back on a ratings victory during the final hour of Wednesday’s game on TXA21 and ESPN.The 9 to 10 p.m. portion of Mavs-Grizzlies drew 205,938 D-FW viewers on TXA21 and added another 85,216 for the ESPN presentation. The 291,154 total easily commanded the 9 p.m. hour, with CBS’ CSI: Crime Scene Investigation rerun the runner-up (170,431 viewers).For the entire game, Mavs-Grizzlies averaged 142,026 viewers on TXA21 and 71,013 on ESPN for a total of 213,039. Wednesday’s top prime-time draws, Fox’s two-hour American idol and CBS’ Survivor, each drew 220,140 viewers. But the Mavs’ last regular season game led all prime-time programming among advertiser-prized 18-to-49-year-olds.Toiling in relative obscurity on Fox Sports Southwest, the Dallas Stars’ 4-3 loss at Anaheim in their opening game of the Stanley Cup playoffs averaged just 35,507 total viewers. The Stars trailed 4-0 halfway through the game, which likely suppressed the ratings a bit. Nielsen numbers for the Texas Rangers game, shifted over to FSS+, were not immediately available. The Rangers beat Seattle 3-2 with a 9th inning rally.Here are Wednesday’s local news derby numbers.Fox4 swept the 10 p.m. and 6 a.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.NBC5 won at 6 p.m. in total viewers while WFAA8 had the most 25-to-54-year-olds. The Peacock also had the most viewers at 5 p.m., with Fox4 and WFAA8 tying for first in the 25-to-54 demographic. Also of note: CW33’s comedy-laced, Dallas-produced Eye Opener has been up and down in the early morning Nielsens. But Wednesday was a big up, particularly in the 5 to 6 a.m. results. Eye Opener ran second in that hour among 25-to-54-year-olds, easily outdrawing NBC5, WFAA8 and CBS11 while still trailing Fox4 by almost a full rating point. Eye Opener also nipped NBC5, WFAA8 and CBS11 in total viewers during the 5 to 6 a.m. face-off.
04/16/14 10:03 AMCBS and NBC powered up Tuesday night while their rivals went begging.In D-FW’s total viewer Nielsens, CBS again reigned supreme with new hours of NCIS (475,787 viewers), NCIS: Los Angeles (319,559) and Person of Interest (269,849).But among advertiser-coveted 18-to-49-year-olds, NBC ruled from start to finish with The Voice (149,808 viewers), About a Boy (91,188), Growing Up Fisher (94,444) and Chicago Fire (55,364).The night’s biggest bomb, ABC’s return of Wife Swap, ran last among the Big Four broadcast networks in the 9 p.m. hour. It drew just 63,912 total viewers, with 26,054 in the 18-to-49 motherlode. Both of those totals were exceeded by the 90-minute, 9 p.m. premiere of FX’s Fargo, which had respective hauls of 71,013 and 35,824 viewers. Those aren’t spectacular numbers by any means, but FX generally gets a sizable spike from subsequent DVR viewership.On Fox Sports Southwest, the Texas Rangers’ quick and efficient 5-0 win over Seattle averaged 134,925 total viewers. Wednesday night’s Rangers game will be relocated to Fox Sports Southwest Plus to accommodate the Dallas Stars’ opening round Stanley Cup playoff game on FSS against the Anaheim Ducks. The Dallas Mavericks, also in the post-season, will play their final regular season game -- Wednesday night against the Memphis Grizzlies -- on TXA21 and ESPN.Here are Tuesday’s local news derby results:WFAA8 bucked an anemic lead-in from Wife Swap to win in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m., where it’s gradually become the station to beat at that hour when the May ratings “sweeps” fire up on Thursday, April 24th. But Fox4 also remains formidable at 5 p.m.The 6 p.m. firsts went to CBS11 in total viewers and NBC5 in the 25-to-54 demographic.
04/15/14 02:17 PMAnother two-hour sing-along with NBC’s The Voice topped Monday’s prime-time charts opposite ABC’s Disney music-themed Dancing with the Stars.The Voice drew 390,572 D-FW viewers from 7 to 9 p.m. while DWTS took the silver in those hours with 319,559 viewers. Among advertiser-prized 18-to-49-year-olds, The Voice likewise called the tune with 195,402. A new episode of CBS’ 2 Broke Girls ran second in this key demographic from 7 to 7:30 p.m. before DWTS took runner-up honors from 7:30 to 9 p.m.CBS’ new Friends with Better Lives continued to crater at 7:30 p.m. with the fewest viewers in both measurements among the network’s four sitcoms.ABC, CBS and NBC all finished the night with drama series repeats, allowing Fox4’s 9 p.m. local newscast to take the top spots in total viewers (191,735) and 18-to-49-year-olds (91,188).TNT’s “midseason finale” of Dallas, set to return in August, climaxed with an eye-popping three-way, a big fire in the Ewings’ Southfork living quarters, Sue Ellen on a drunken binge and a pill overdose. The 8 p.m. first-run episode drew 120,722 total viewers and a 9 p.m. repeat tacked on another 63,912. On Fox Sports Southwest, the Texas Rangers’ lackluster 7-1 home loss to the Seattle Mariners averaged 142,026 total viewers. NBC5 had one of its brighter days in Monday’s local news derby results. The Peacock ran the table at 5 and 6 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). NBC5 also outdrew kingpin Fox4 at 6 a.m. in total viewers and added a 10 p.m. gold in the 25-to-54 demographic.The other two wins went to WFAA8 in the 10 p.m. total viewers race and Fox4 at 6 a.m. among 25-to-54-year-olds.
The “We Share” mantra has a homespun, back porch feel while also being firmly in step with the more urgent “social media” beats of Facebook and Twitter. A male narrator, with a voice that could butter your popcorn, beckons viewers to join as one with a TV station that yearns to be your interactive Care Bear.
04/14/14 05:09 PMDallas-based WFAA8’s first big image campaign as a Gannett-owned entity is a cup running over with made-for-TV sincerity.The “We Share” mantra has a homespun, back porch feel while also being firmly in step with the more urgent “social media” beats of Facebook and Twitter. A male narrator, with a voice that could butter your popcorn, beckons viewers to join as one with a TV station that yearns to be your Care Bear.“At News 8, we don’t just report. We share.”“We share tears and belly laughs and big bear hugs.”“We share our opinion and ask you to do the same.”
Not only that, “we share our Doppler radar.” (Somehow that just doesn’t sound right.)
And for the big finish: “We dig, we hunt, we uncover -- and then we don’t just report it. We share. Let’s share.”
Local Nielsen ratings snapshot (Fri.-Sun., April 11-13) -- kid Spieth spikes Masters but it's still mostly an older crowd04/14/14 10:43 AMRatings for Sunday’s final round of The Masters built steadily from the 1 p.m. start to the 5:51 p.m. finish on CBS.Still, the presence of 20-year-old Dallas Jesuit grad Jordan Spieth, who played in the final twosome with eventual winner Bubba Watson, did not serve to “youthify” the D-FW numbers. He was hoping to become the youngest Masters champ ever, but finished three strokes back in a tie for second place.CBS averaged 213,039 total viewers in beating all daytime and early evening programming on a stay-at-home rainy, windy day. Ratings peaked in the final minutes, with 340,862 viewers tuned in. The Masters’ first 15-minute segment, before Spieth and Watson teed off, drew 85,216 viewers. Among advertiser-prized 18-to-49-year-olds, the entire Masters averaged 61,877 viewers with a high mark of 120,498 in the closing minutes. Both are far less than 50 percent of the total viewing audience. Better for selling Buicks to grizzled traditionalists than new 10-calorie, full-taste Fizzy Pop to “impressionable” younger viewers.Over on Fox Sports Southwest, the Texas Rangers’ quickly played 1-0 daytime win over Houston averaged 120,722 total viewers. In prime-time Sunday, AMC’s Season 7 premiere of Mad Men limped in with 42,608 viewers, matching the audience for the network’s preceding new Revolutionary War era drama, Turn. But Mad Men outdrew Turn among 18-to-49-year-olds by a score of 19,540 viewers to 9,770. At that rate, 10 episodes of either series would still fall short of one night’s typical 18-to-49 haul for AMC’s The Walking Dead, now on hiatus.On Saturday night, the Dallas Mavericks’ playoff-clinching win over Phoenix drew 106,520 viewers on TXA21. That fell short of the competing Rangers-Astros game on FSS (149,127 total viewers). Fox’s prime-time Darlington 500 NASCAR race averaged 99,418 viewers The Dallas Stars likewise cliched a playoff spot on Friday night. But the 3-0 win against the St. Louis Blues averaged just 21,304 viewers on FSS. TXA21’s weekly Friday night Texas Rangers game was a Colossus in comparison. The Rangers won 1-0 in a 12-inning marathon that didn’t end until after 11:15 p.m. No matter. The game ended up averaging a nice-sized 227,242 viewers. CBS’ 9 p.m. episode of Blue Bloods was Friday’s biggest overall draw with 255,647 viewers.Here are Friday’s local news derby results:CBS11 had the most total viewers at 10 p.m., but Fox4 dominated the 25-to-54-year-old Nielsens (the main advertiser target audience for news programming).Fox4 notched twin wins at 6 a.m. and also ran the table at 5 p.m. WFAA8 and CBS11 tied for the most viewers at 6 p.m., with WFAA8 alone in first with 25-to-54-year-olds.
Local D-FW TV News Note -- WFAA8 lately has been running promos urging viewers to watch the early morning Daybreak anchor team of Ron Corning and Alexa Conomos.
Still, no definitive choice has been made on Cynthia Izaguirre’s replacement after she moved to the 10 p.m. newscasts in place of the now retired Gloria Campos.
“The job is still posted. No permanent decision has been made,” WFAA8 news director said in an email reply regarding Corning’s running mate.
Conomos has been Daybreak’s longtime traffic reporter, with that slot currently being filled by Shane Allen. Corning and meteorologist Greg Fields have remained in place. WFAA8 ran third in the early morning Nielsen ratings during the February “sweeps” ratings period. The four-week May “sweeps” fire up on Thursday, April 24th and run through May 21st.
04/13/14 12:42 PM@unclebarkycom on TwitterThe Big Bang Theory again exploded for CBS Thursday, leading the network to another strong prime-time performance.Big Bang led off the night with 404,774 D-FW viewers before CBS’ The Millers carved out a 7:30 p.m. win with 276,951.At 8 p.m., another CBS sitcom, Two and a Half Men (255,647 viewers), remained strong enough to nip Fox’s American Idol. The second half of ABC’s Grey’s Anatomy then knocked off CBS’ The Crazy Ones before CBS returned to the winner’s circle with its 9 p.m. episode of Elementary (276,951 viewers).CBS also won among advertiser-prized 18-to-49-year-olds with Elementary and Big Bang. The victors otherwise were the second half of ABC’s Shark Tank and Grey’s Anatomy.Over on TNT, the Dallas Mavericks’ deflating loss to their lords and masters, the San Antonio Spurs, averaged 99,418 total viewers.Here are Thursday’s local news derby results:CBS11 had the most total viewers at 10 p.m., but Fox4 narrowly prevailed over WFAA8 with 25-to-54-year-olds, the main advertiser target audience for news programming.Fox4 and NBC5 tied for first in total viewers at 6 a.m.; Fox4 had the 25-to-54-year-old gold to itself.CBS11 was No. 1 in total viewers at 6 p.m. while WFAA8 had the most 25-to-54-year-olds.At 5 p.m., the first four-way tie in memory gave Fox4, NBC5, WFAA8 and CBS11 a share of the top spot in total viewers. WFAA8 broke the logjam with a clear-cut win among 25-to-54-year-olds.