http://www.unclebarky.com/dfw.html - Apr 18, 2014 8:22:29 AM - Nov 30, 2004 5:21:02 AM
04/17/14 12:02 PMThe Dallas Mavericks’ 106-105 overtime loss at Memphis sends them into the San Antonio Spurs woodchipper for the first round of the NBA playoffs.But while channeling UConn, the Mavs also can look back on a ratings victory during the final hour of Wednesday’s game on TXA21 and ESPN.The 9 to 10 p.m. portion of Mavs-Grizzlies drew 205,938 D-FW viewers on TXA21 and added another 85,216 for the ESPN presentation. The 291,154 total easily commanded the 9 p.m. hour, with CBS’ CSI: Crime Scene Investigation rerun the runner-up (170,431 viewers).For the entire game, Mavs-Grizzlies averaged 142,026 viewers on TXA21 and 71,013 on ESPN for a total of 213,039. Wednesday’s top prime-time draws, Fox’s two-hour American idol and CBS’ Survivor, each drew 220,140 viewers. But the Mavs’ last regular season game led all prime-time programming among advertiser-prized 18-to-49-year-olds.Toiling in relative obscurity on Fox Sports Southwest, the Dallas Stars’ 4-3 loss at Anaheim in their opening game of the Stanley Cup playoffs averaged just 35,507 total viewers. The Stars trailed 4-0 halfway through the game, which likely suppressed the ratings a bit. Nielsen numbers for the Texas Rangers game, shifted over to FSS+, were not immediately available. The Rangers beat Seattle 3-2 with a 9th inning rally.Here are Wednesday’s local news derby numbers.Fox4 swept the 10 p.m. and 6 a.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.NBC5 won at 6 p.m. in total viewers while WFAA8 had the most 25-to-54-year-olds. The Peacock also had the most viewers at 5 p.m., with Fox4 and WFAA8 tying for first in the 25-to-54 demographic. Also of note: CW33’s comedy-laced, Dallas-produced Eye Opener has been up and down in the early morning Nielsens. But Wednesday was a big up, particularly in the 5 to 6 a.m. results. Eye Opener ran second in that hour among 25-to-54-year-olds, easily outdrawing NBC5, WFAA8 and CBS11 while still trailing Fox4 by almost a full rating point. Eye Opener also nipped NBC5, WFAA8 and CBS11 in total viewers during the 5 to 6 a.m. face-off.
04/16/14 10:03 AMCBS and NBC powered up Tuesday night while their rivals went begging.In D-FW’s total viewer Nielsens, CBS again reigned supreme with new hours of NCIS (475,787 viewers), NCIS: Los Angeles (319,559) and Person of Interest (269,849).But among advertiser-coveted 18-to-49-year-olds, NBC ruled from start to finish with The Voice (149,808 viewers), About a Boy (91,188), Growing Up Fisher (94,444) and Chicago Fire (55,364).The night’s biggest bomb, ABC’s return of Wife Swap, ran last among the Big Four broadcast networks in the 9 p.m. hour. It drew just 63,912 total viewers, with 26,054 in the 18-to-49 motherlode. Both of those totals were exceeded by the 90-minute, 9 p.m. premiere of FX’s Fargo, which had respective hauls of 71,013 and 35,824 viewers. Those aren’t spectacular numbers by any means, but FX generally gets a sizable spike from subsequent DVR viewership.On Fox Sports Southwest, the Texas Rangers’ quick and efficient 5-0 win over Seattle averaged 134,925 total viewers. Wednesday night’s Rangers game will be relocated to Fox Sports Southwest Plus to accommodate the Dallas Stars’ opening round Stanley Cup playoff game on FSS against the Anaheim Ducks. The Dallas Mavericks, also in the post-season, will play their final regular season game -- Wednesday night against the Memphis Grizzlies -- on TXA21 and ESPN.Here are Tuesday’s local news derby results:WFAA8 bucked an anemic lead-in from Wife Swap to win in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m., where it’s gradually become the station to beat at that hour when the May ratings “sweeps” fire up on Thursday, April 24th. But Fox4 also remains formidable at 5 p.m.The 6 p.m. firsts went to CBS11 in total viewers and NBC5 in the 25-to-54 demographic.
04/15/14 02:17 PMAnother two-hour sing-along with NBC’s The Voice topped Monday’s prime-time charts opposite ABC’s Disney music-themed Dancing with the Stars.The Voice drew 390,572 D-FW viewers from 7 to 9 p.m. while DWTS took the silver in those hours with 319,559 viewers. Among advertiser-prized 18-to-49-year-olds, The Voice likewise called the tune with 195,402. A new episode of CBS’ 2 Broke Girls ran second in this key demographic from 7 to 7:30 p.m. before DWTS took runner-up honors from 7:30 to 9 p.m.CBS’ new Friends with Better Lives continued to crater at 7:30 p.m. with the fewest viewers in both measurements among the network’s four sitcoms.ABC, CBS and NBC all finished the night with drama series repeats, allowing Fox4’s 9 p.m. local newscast to take the top spots in total viewers (191,735) and 18-to-49-year-olds (91,188).TNT’s “midseason finale” of Dallas, set to return in August, climaxed with an eye-popping three-way, a big fire in the Ewings’ Southfork living quarters, Sue Ellen on a drunken binge and a pill overdose. The 8 p.m. first-run episode drew 120,722 total viewers and a 9 p.m. repeat tacked on another 63,912. On Fox Sports Southwest, the Texas Rangers’ lackluster 7-1 home loss to the Seattle Mariners averaged 142,026 total viewers. NBC5 had one of its brighter days in Monday’s local news derby results. The Peacock ran the table at 5 and 6 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). NBC5 also outdrew kingpin Fox4 at 6 a.m. in total viewers and added a 10 p.m. gold in the 25-to-54 demographic.The other two wins went to WFAA8 in the 10 p.m. total viewers race and Fox4 at 6 a.m. among 25-to-54-year-olds.
The “We Share” mantra has a homespun, back porch feel while also being firmly in step with the more urgent “social media” beats of Facebook and Twitter. A male narrator, with a voice that could butter your popcorn, beckons viewers to join as one with a TV station that yearns to be your interactive Care Bear.
04/14/14 05:09 PMDallas-based WFAA8’s first big image campaign as a Gannett-owned entity is a cup running over with made-for-TV sincerity.The “We Share” mantra has a homespun, back porch feel while also being firmly in step with the more urgent “social media” beats of Facebook and Twitter. A male narrator, with a voice that could butter your popcorn, beckons viewers to join as one with a TV station that yearns to be your Care Bear.“At News 8, we don’t just report. We share.”“We share tears and belly laughs and big bear hugs.”“We share our opinion and ask you to do the same.”
Not only that, “we share our Doppler radar.” (Somehow that just doesn’t sound right.)
And for the big finish: “We dig, we hunt, we uncover -- and then we don’t just report it. We share. Let’s share.”
Local Nielsen ratings snapshot (Fri.-Sun., April 11-13) -- kid Spieth spikes Masters but it's still mostly an older crowd04/14/14 10:43 AMRatings for Sunday’s final round of The Masters built steadily from the 1 p.m. start to the 5:51 p.m. finish on CBS.Still, the presence of 20-year-old Dallas Jesuit grad Jordan Spieth, who played in the final twosome with eventual winner Bubba Watson, did not serve to “youthify” the D-FW numbers. He was hoping to become the youngest Masters champ ever, but finished three strokes back in a tie for second place.CBS averaged 213,039 total viewers in beating all daytime and early evening programming on a stay-at-home rainy, windy day. Ratings peaked in the final minutes, with 340,862 viewers tuned in. The Masters’ first 15-minute segment, before Spieth and Watson teed off, drew 85,216 viewers. Among advertiser-prized 18-to-49-year-olds, the entire Masters averaged 61,877 viewers with a high mark of 120,498 in the closing minutes. Both are far less than 50 percent of the total viewing audience. Better for selling Buicks to grizzled traditionalists than new 10-calorie, full-taste Fizzy Pop to “impressionable” younger viewers.Over on Fox Sports Southwest, the Texas Rangers’ quickly played 1-0 daytime win over Houston averaged 120,722 total viewers. In prime-time Sunday, AMC’s Season 7 premiere of Mad Men limped in with 42,608 viewers, matching the audience for the network’s preceding new Revolutionary War era drama, Turn. But Mad Men outdrew Turn among 18-to-49-year-olds by a score of 19,540 viewers to 9,770. At that rate, 10 episodes of either series would still fall short of one night’s typical 18-to-49 haul for AMC’s The Walking Dead, now on hiatus.On Saturday night, the Dallas Mavericks’ playoff-clinching win over Phoenix drew 106,520 viewers on TXA21. That fell short of the competing Rangers-Astros game on FSS (149,127 total viewers). Fox’s prime-time Darlington 500 NASCAR race averaged 99,418 viewers The Dallas Stars likewise cliched a playoff spot on Friday night. But the 3-0 win against the St. Louis Blues averaged just 21,304 viewers on FSS. TXA21’s weekly Friday night Texas Rangers game was a Colossus in comparison. The Rangers won 1-0 in a 12-inning marathon that didn’t end until after 11:15 p.m. No matter. The game ended up averaging a nice-sized 227,242 viewers. CBS’ 9 p.m. episode of Blue Bloods was Friday’s biggest overall draw with 255,647 viewers.Here are Friday’s local news derby results:CBS11 had the most total viewers at 10 p.m., but Fox4 dominated the 25-to-54-year-old Nielsens (the main advertiser target audience for news programming).Fox4 notched twin wins at 6 a.m. and also ran the table at 5 p.m. WFAA8 and CBS11 tied for the most viewers at 6 p.m., with WFAA8 alone in first with 25-to-54-year-olds.
Local D-FW TV News Note -- WFAA8 lately has been running promos urging viewers to watch the early morning Daybreak anchor team of Ron Corning and Alexa Conomos.
Still, no definitive choice has been made on Cynthia Izaguirre’s replacement after she moved to the 10 p.m. newscasts in place of the now retired Gloria Campos.
“The job is still posted. No permanent decision has been made,” WFAA8 news director said in an email reply regarding Corning’s running mate.
Conomos has been Daybreak’s longtime traffic reporter, with that slot currently being filled by Shane Allen. Corning and meteorologist Greg Fields have remained in place. WFAA8 ran third in the early morning Nielsen ratings during the February “sweeps” ratings period. The four-week May “sweeps” fire up on Thursday, April 24th and run through May 21st.
04/13/14 12:42 PM@unclebarkycom on TwitterThe Big Bang Theory again exploded for CBS Thursday, leading the network to another strong prime-time performance.Big Bang led off the night with 404,774 D-FW viewers before CBS’ The Millers carved out a 7:30 p.m. win with 276,951.At 8 p.m., another CBS sitcom, Two and a Half Men (255,647 viewers), remained strong enough to nip Fox’s American Idol. The second half of ABC’s Grey’s Anatomy then knocked off CBS’ The Crazy Ones before CBS returned to the winner’s circle with its 9 p.m. episode of Elementary (276,951 viewers).CBS also won among advertiser-prized 18-to-49-year-olds with Elementary and Big Bang. The victors otherwise were the second half of ABC’s Shark Tank and Grey’s Anatomy.Over on TNT, the Dallas Mavericks’ deflating loss to their lords and masters, the San Antonio Spurs, averaged 99,418 total viewers.Here are Thursday’s local news derby results:CBS11 had the most total viewers at 10 p.m., but Fox4 narrowly prevailed over WFAA8 with 25-to-54-year-olds, the main advertiser target audience for news programming.Fox4 and NBC5 tied for first in total viewers at 6 a.m.; Fox4 had the 25-to-54-year-old gold to itself.CBS11 was No. 1 in total viewers at 6 p.m. while WFAA8 had the most 25-to-54-year-olds.At 5 p.m., the first four-way tie in memory gave Fox4, NBC5, WFAA8 and CBS11 a share of the top spot in total viewers. WFAA8 broke the logjam with a clear-cut win among 25-to-54-year-olds.
04/10/14 02:09 PMIt’s kinda freaky how much mileage CBS is still getting out of two presumably creaky crime dramas.But the network claimed the lion’s share of Wednesday’s prime-time spoils with its 8 to 10 p.m. bloc of Criminal Minds and CSI: Crime Scene Investigation.Criminal Minds won its time slot with 333,761 D-FW viewers before CSI held serve at 9 p.m. with 284,052 viewers. More surprisingly, both series also ran first among advertiser-prized 18-to-49-year-olds.At 7 p.m., the first hour of Fox’s American Idol, with 220,140 total viewers, held off CBS’ competing Survivor (184,634). Idol also led at that hour among 18-to-49-year-olds.Here are Wednesday’s four-way local news derby results.Fox4 and CBS11 tied for the top spot in total viewers at 10 p.m., but Fox4 had first place to itself among 25-to-54-year-olds (main advertiser target audience for news programming).Fox4 and WFAA8 shared the 6 a.m. gold in total viewers, marking the first weekday that Fox4 hasn’t won outright in this measurement since way back on Jan. 15th (when NBC5 was narrowly alone in first). Fox4 again had the most 25-to-54-year-olds, though.NBC5 had a big day in the early evening, sweeping both the 5 and 6 p.m. competitions.
04/09/14 10:03 AMThe numbers for CW33’s comedy infused Eye Opener lately have been rather eye-popping.The locally produced 5 to 8 a.m. waker-upper continues to run especially strong in its first hour. And seldom more so than in Tuesday’s D-FW Nielsens.Among 25-to-54-year-olds, the main advertiser target audience for news programming, Eye Opener outdrew both WFAA8 and CBS11 from 5 to 6 a.m. And it tied CBS11 in the 6 to 7 a.m. hour. The program also outpointed NBC5 from 5 to 5:30 a.m. before drawing slightly fewer viewers than the Peacock from 5:30 to 6 a.m. CW33 does even better with 18-to-49-year-olds, the main advertiser target audience for entertainment programming but a highly desirable audience no matter what the programming format. In that realm, Eye Opener beat all four of its early morning rivals, including kingpin Fox4, during the 5 to 6 a.m. hour. Here’s how it looked:CW33 -- 42,337 viewers in the 18-to-49 age rangeFox4 -- 35,824WFAA8 -- 29,310NBC5 -- 26,054CBS11 -- 6,153Eye Opener fell to fourth place among 18-to-49-year-olds from 6 to 7 a.m., but still beat CBS11. The CW33 show also had more total viewers than CBS11 from 5 to 6 a.m. All of this bears further close watching, not only in these daily ratings reports but by the bean-counters at D-FW’s Big Four broadcast stations.In Tuesday’s prime-time Nielsens, CBS won from start to stop in total viewers with its regular crime lineup of NCIS, NCIS: Los Angeles. NBC ran first from 7 to 8:30 p.m. among 18-to-49-year-olds with and About A Boy before the second half of took the top spot from 8:30 to 9 p.m. Fox4’s 9 p.m. local newscast then won at that hour. On ESPN, UConn’s demolishment of Notre Dame in the women’s basketball title game had 85,216 total viewers while the Texas Rangers’ win at Boston averaged 99,418. Both were outdrawn by the Dallas Mavericks win over Utah on TXA21 (134,925 viewers).Here are Tuesday’s four-way local news derby results.NBC5 and CBS11 tied for first at 10 p.m. in total viewers, but the Peacock was alone atop the 25-to-54 heap.Fox4 had another doubleheader win at 6 a.m. and also swept the 5 p.m. competitions. The 6 p.m. golds went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.04/09/14 09:31 AMZahid Arab, who’s been with NBC affiliate KING-TV in Seattle since August 2012, has joined Dallas-based Fox4 as a general assignment reporter.His first day will be April 25th, news director Robin Whitmeyer announced Wednesday.“When it comes to engaging and responsible reporting, KDFW (Fox4) sets the standard,” said Arab, a journalism and mass communications graduate of Arizona State University.Arab also has worked at KLAS-TV in Las Vegas, KHNL/KFVE-TV in Honolulu and KCAU-TV in Sioux City, Iowa.04/08/14 10:01 AM
The post-championship game view outside Jerry’s Palace Monday. Photo: Ed BarkD-FW’s overall appetite for NCAA hoops had been the equivalent of Kentucky’s missed free throws until Monday’s grand finale finally slam-dunked everything in sight.UConn’s 60-54 win at Jerry’s Palace over the favored Wildcats put CBS atop the D-FW Nielsen ratings against formidable competition from the second halves of NBC’s and ABC’s .The championship game averaged 582,307 viewers, with 276,820 in the advertiser-prized 18-to-49 motherlode. had respective totals of 312,457 and 159,578 viewers while drew 326,660 viewers with 74,904 in the 18-to-49 demographic. Both talent competitions aired from 7 to 9 p.m.Monday’s 9 p.m. also-rans were led by ABC’s repeat of in total viewers (191,735) and Fox4’s 9 p.m. newscast among 18-to-49-year-olds (68,391). The NCAA championship had built to 617,813 total viewers from 9 to 10 p.m., with 296,360 of them 18-to-49-year-olds.During Monday’s daytime hours, the Duck Commander NASCAR race at Texas Motor Speedway averaged 127,823 total viewers on Fox after being washed out by Sunday’s rains. Over on Fox Sports Southwest, the Texas Rangers’ nighttime loss at Boston had 92,317 total viewers.Here are Monday’s local news derby results, with CBS11’s 10 p.m. edition preempted by basketball and the CBS post-game show.WFAA8 topped the down-sized three-way race in total viewers, but NBC5 nipped Fox4 for the most 25-to-54-year-olds (main advertiser target audience for news programming) while WFAA8 uncommonly fell to third.Fox4 cruised to another pair of 6 a.m. wins and added a 5 p.m. first in the 25-to-54 demographic. NBC5 had the most total viewers at both 5 and 6 p.m. while tying Fox4 at 6 p.m. for the 25-to-54 gold.04/07/14 01:19 PM The view from ad hoc unclebarky.com media center well before tip-off of 1st Final Four game between UConn and Florida. Photo: Ed Bark@unclebarky;com on TwitterIt started out promisingly Saturday afternoon, with the discovery of a $5 (!!!) parking area within roughly a mile’s walk to the Final Four at Jerry’s Palace.The attendant even offered free refreshments, something Jerry Jones would never condone had he known.By the end of the night, though, the Wisconsin Badgers had gone down valiantly to the Kentucky Wildcats on a game-winning three-pointer from freshman guard Aaron Harrison, who did the same thing to Michigan a week earlier. So The End wasn’t happily ever after. But losing 74-73 is no disgrace. It’s a character-builder for a team that hadn’t advanced this far since 2000. So your friendly 1974 UW grad isn’t bitter or morose. It was just great to be there amid big pockets of red-clad kids, many of whom instigated “Go Badgers” hand-slaps upon encountering an ancient Mariner in Bucky attire. I’m old enough to be their grandpop and young enough to remember being a lot just like them. Except crazier. A football arena obviously isn’t ideal for watching a basketball game. But the players at least looked like toy soldiers -- rather than ants -- from our behind-the-basket vantage point at unclebarky.com media central. The eyes alternated between watching the game in miniature or succumbing to the overhead video screen in front of us (not one of Jerry’s twin mega-gargantuan ones, but more than big enough).The weather outside was drizzly. But the crowded pre-game “tailgate” area hummed with music, various sports talk shows and a chance to buy beer, wine or a margarita before entering the alcohol-forbidden stadium (save for the worlds apart luxury suites). Best buy: a plastic glass of wine for $8.Some “bargains” could be found within as well. Jerry takes a lot of heat for his concession prices. But $9 “Ultimate Nachos” are enough to bloat two people. And $5.50 for a truly plump Nathan’s Hot Dog isn’t too terrible either. The “atmosphere” can be priceless, though. Roars in unison from the student bodies. Battles of the bands. And all that mugging when pockets of fans are shown on the giant video screens.Even better are the reactions to celebrities in the house. Jerry Jones as always drew the loudest boos while his luxury suite seat-mate, CBS Corporation chairman/CEO Leslie Moonves, responded by clapping.Johnny Manziel and Dwight Howard also were jeered by some; Troy Aikman and Wisconsin alums Russell Wilson and JJ Watt (both now pro football gods) got the loudest cheers.But in the final seconds, you could almost hear the stunned sounds of silence from the Badger red while the Kentucky Wildcat blues roared loud enough to send any jungle beast into retreat. We filed out quickly after that, beginning the long jaunt to the $5 parking spot while encountering one speechless Wisconsin fan after another. Nothing more needed to be said.Except for this. If only Badger coach Bo Ryan had listened to his two red-shirt seniors below -- Ed and Madeline Bark. We implored him to put us in at crunch time, but we instead rode the pines after breaking training with those pre-game beers. Sometimes you just can’t win.
Local Nielsen ratings snapshot (Fri.-Sun., April 4-6) -- country music shebang on CBS outdraws Final Four on TBS04/07/14 10:39 AMFurther proof that North Texas is no hoops haven: Sunday’s three-hour Academy of Country Music awards show on CBS (in which few awards were actually given) easily outdrew Saturday’s NCAA basketball Final Four on TBS (even though it originated from Jerry’s Palace).Airing from 7 to 10 p.m. Sunday, the ACMs had 411,875 D-FW viewers, with 153,065 of them in the advertiser-prized 18-to-49 age range. Both totals dominated the night.Saturday’s early evening UConn-Florida matchup on TBS averaged 163,330 viewers; 71,647 were in the 18-to-49 demographic. UConn upset Florida 63-53.The second NCAA hoops matchup, which started at 8:15 p.m., pitted Uncle Barky’s alma mater Wisconsin Badgers against the Kentucky Wildcats. Bravehearted Bucky succumbed 74-73 on a dramatic three-pointer from Kentucky’s Texas-bred Aaron Harrison. An average of 227,242 viewers tuned in, with 123,755 of them in the 18-to-49 motherlode.Cowboys owner Jerry Jones attended both events, appearing on the ACMs with George Strait to announce that next year’s edition will originate from his Arlington temple. Last night’s ceremony was held in that citadel of country music -- Las Vegas.Meanwhile, in country music’s official mecca -- Nashville -- the women’s NCAA Final Four on ESPN drew next to no one Sunday night. Unbeaten Notre Dame’s win over Maryland averaged 28,405 total viewers before unbeaten UConn’s win over Stanford inched up to 35,507 viewers. How bad is that? The Nielsens say that CW33’s Sunday afternoon presentation of the 2002 movie Catch Me If You Can outdrew the women hoopsters with 42,608 viewers.The Dallas Mavericks’ key road win at Sacramento registered highest on Sunday’s hoops scale with 113,621 viewers on Fox Sports Southwest. The preceding Texas Rangers win over Tampa Bay, also on FSS, drew 120,722 viewers.On Friday night, CBS’ return of the crime series Unforgettable performed nicely in the 7 p.m. hour with a time-slot winning 213,039 viewers. The network’s again led all of Friday’s prime-time programming with 269,849 viewers at 9 p.m. The Rangers-Rays game on TXA21 had 106,520 viewers.Among 18-to-49-year-olds, ABC’s 8 p.m. episode of as usual took Friday’s overall gold medal. Here are Friday’s local news derby results.WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.Fox4 notched another doubleheader win at 6 a.m. and also ran the table at 5 p.m. NBC5 and CBS11 tied for the most total viewers at 6 p.m., but the Peacock won outright among 25-to-54-year-olds.
Everyone's a winner in D-FW's November newscast "sweeps" (but Fox4 has the most scores while WFAA8 sweeps marquee 10 p.m. battles)12/02/13 12:22 PMEnding on the day before Thanksgiving, the latest four-week November “sweeps” ratings competitions had something for everyone among the four major local newscast combatants.WFAA8 narrowly reclaimed the 10 p.m. total viewers crown it lost a year ago to CBS11 while routing its three adversaries among 25-to-54-year-olds (the main advertiser target audience for news programming).Fox4 flexed mightily at 6 a.m. and added 5 and 6 p.m. wins in the 25-to-54 demographic.CBS11 retained its 6 p.m. supremacy in total viewers; NBC5 broke through after a winless November 2012 to top the 5 p.m. field in total viewers. Here are the particulars, with year-to-year November ups and downs in parentheses. As always in these unclebarky.com reports, final Nielsen totals are broken down to the third decimal point to give you the most accurate numbers.10 P.M.Total ViewersWFAA8 -- 193,013 (up 19,256)CBS11 -- 172,775 (down 37,262)NBC5 -- 118,379 (up 6,717)Fox4 -- 117,313 (up 1,521)25-to-54-Year-OldsWFAA8 -- 93,235 (up 17,098)Fox4 -- 63,863 (down 3,301)NBC5 -- 52,925 (down 4,044)CBS11 -- 49,329 (up 3,778)Comment: These were WFAA8’s only newscast wins, but they’re big ones. The ABC station also was the only one to register audience increases in both Nielsen measurements. And they were sizable ones, too. CBS11 still had a total viewers lead-in advantage from 9 p.m. CBS programming. But a Monday night stinker, the new Hostages, got the station off to weekly bad starts while NBC5 and WFAA8 respectively basked in the afterglows of the freshman hit The Blacklist and the reliable Castle. In NBC5’s case, it was enough to inch the station ahead of Fox4 in the total viewer Nielsens after placing fourth in November 2012.6 A.M.Total ViewersFox4 -- 134,783 (up 27,665)WFAA8 -- 86,778 (up 1,345)NBC5 -- 84,079 (up 2,639)CBS11 -- 67,888 (up 17,771)25-to-54-Year-OldsFox4 -- 68,860 (up 5,541)WFAA8 -- 43,479 (down 5,232)NBC5 -- 37,203 (down 5,904)CBS11 -- 30,987 (up 8,986)Comment: Fox4 was never threatened and won by significantly larger margins than a year ago. CBS11, which has been fourth in the waker-upper derby since Uncle Barky leapt into puberty, showed real signs of possibly making a move into third place at this time next year. The station had the biggest increase among 25-to-54-year-olds -- seldom a CBS strong suit -- while NBC5 and WFAA8 both lost ground in this measurement from November to November. But the also-rans all have a long way to go before moving into the same area code as Fox4.
CBS11 -- 180,657 (up 27,277)
WFAA8 -- 144,369 (down 2,471)
NBC5 -- 133,433 (up 15,644)
Fox4 -- 113,692 (up 6,712)
Fox4 -- 60,816 (up 5,934)
WFAA8 -- 49,878 (down 3,096)
NBC5 -- 35,588 (down 6,028)
CBS11 -- 32,449 (up 9,852)
Comment: CBS11 comfortably beat WFAA8 this time after last November’s close race. The station also improved its 25-to-54 standing while WFAA8 was the only station to lose viewers in both ratings measurements. NBC5 made substantial headway in total viewers but faltered in the revenue-enhancing competition among 25-to-54-year-olds. Fox4’s win in the 25-to-54 battle was far comfier than a year ago, when it drew fewer than 2,000 more viewers than WFAA8.
NBC5 -- 123,705 (up 11,186)
Fox4 -- 113,621 (down 1,758)
WFAA8 -- 109,928 (up 18,024)
CBS11 -- 102,685 (up 12,846)
Fox4 -- 53,717 (up 9,984)
WFAA8 -- 37,751 (up 7,463)
CBS11 -- 31,444 (up 8,698)
NBC5 -- 29,585 (down 1,210)
Comment: Significant audience increases in both audience measurements made this generally older-skewing time period a plus for all concerned, even though Fox4 and NBC5 respectively had minor losses in total viewers and 25-to-54-year-olds. The Peacock otherwise dethroned last November’s champ, Fox4, in total viewers while WFAA8 and CBS11 both markedly improved their performances.
In other ratings news . . .
This was the first ratings sweeps period for WFAA8’s fledgling 4 p.m. local newscast. For now at least, the station sports a pair of bloody noses.
NBC5 won in total viewers with 81,239 while CBS11 ran second (69,451) and WFAA8 third (51,982). It was the same order of finish among 25-to-54-year-olds. NBC5 led with 25,563, followed by CBS11 (23,583) and WFAA8 (14,838).
***At 9 p.m., Fox4’s local newscast bludgeoned CW33’s soon-to-be-extinct , which will become the anchor-less sometime early next year. The scores were 147,423 to 19,529 in total viewers and 69,896 to 8,684 among 25-to-54-year-olds. Those totals gave Fox4’s 9 p.m. edition the station’s largest local news audience, outdrawing the 6 a.m. and 5, 6 and 10 p.m. offerings in both measurements.
***Fox4’s 5:30 p.m. local newscast had more 25-to-54-year-olds than the competing network evening newscasts on ABC, CBS and NBC. But Fox4 flip-flopped that position with a fourth place finish in total viewers. The NBC Nightly News led the way.
***KTXD-TV’s (Ch. 47) two major local productions, The Broadcast and The Texas Daily, continued to struggle for any audience at all.
From 9 to 11 a.m. weekdays, The Broadcast averaged 1,775 total viewers with 731 in the 25-to-54 demographic.
The 6 to 7 p.m. edition of Texas Daily averaged 497 viewers, with supposedly almost all of them (488) in the 25-to-54 measurement. But when the rating is this low -- a .007 in total viewers -- demographic numbers tend to be imprecise.
Texas Daily’s 9:30 p.m. repeat improved to 1,988 viewers with 488 of them 25-to-54-year-olds.
CBS also basked in Saturday’s beyond incredible Auburn-Alabama finish in their high-stakes Iron Bowl square-off. It averaged 376,369 viewers to easily beat all competing programming in mid-afternoon/early evening hours.
(Those tuned in were jolted to varying degrees by CBS11’s abrupt transition from an in-progress, post-game interview to a car commercial followed by a Medicare infomercial. Reached Monday, a CBS11 spokesperson characterized it as a “local miscue” while declining to comment further.)
ABC’s 90-minute Lady Gaga and the Muppets Holiday Spectacular ended up as Thanksgiving night’s reigning ratings turkey. It drew just 56,810 total viewers opposite NBC’s league-leading Baltimore Ravens-Pittsburgh Steelers game (376,369 viewers).
In local news derby results, . . . well, there were none. All four major combatants -- Fox4, NBC5, WFAA8, CBS11 -- took weekday holiday exemptions from Wednesday through Friday.