“I was never unhappy at Fox,” she added. “This was just an incredible opportunity to be a manager and pursue a different challenge and learn new skills while still using my news background. I’ve always been passionate about health care . . . And the ultimate perk was a normal schedule so I can see my daughter more than an hour a day, which would have been the case had I stayed on nights.”
Calvert Collins and Latoya Silmon are the departing twosome. Collins currently is vacationing in Peru with her husband, but said via email that her last day will be on July 17th. Silmon confirmed that she’s already left Fox4, but is declining to comment further for now. Fox4 handles personnel inquiries through corporate offices in New York. An earlier email inquiry on the status of Collins and Silmon so far has not been answered. Collins joined the station on June 18, 2012 from KLAS-TV in Las Vegas and has been working the weekday nightside shift. She had a baby girl, Vivienne, in January 2014, and acknowledges an effort to move to the morning or mid-day shift in order to spend more time with her child. But after making no progress on that front in either October or the spring of this year, Collins said she “figured I could make nights work for a year until my contract was up.”“I am NOT leaving Fox4 over scheduling issues,” she said in her email reply Monday evening. “Nor was I seeking another job. But I was courted for a public relations manager position.”The offer came “out of the blue” in early June from Methodist Health System, which “made me an offer I couldn’t refuse,” Collins said. She’ll start at Methodist on July 27th after Fox4 “ultimately agreed to release me from my contract.”
Collins added that she’s “thoroughly enjoyed my three years at Fox4, working with an incredible team of journalists. And I am very grateful to the station for the many opportunities and wish everyone there continued success.”
“I was never unhappy at Fox,” she added. “This was just an incredible opportunity to be a manager and pursue a different challenge and learn new skills while still using my news background. I’ve always been passionate about health care . . . And the ultimate perk was a normal schedule so I can see my daughter more than an hour a day, which would have been the case had I stayed in nights.”
Collins has been a key, featured reporter on Fox’s 9 and 10 p.m. newscasts. Both continue to draw strong Nielsen numbers this summer after
, on both weekends and some weekdays. The program remains No. 1 in the early morning ratings and is especially strong among 25-to-54-year-old viewers (the main advertiser target audience for news programming).
Silmon grew up in Dallas and is a graduate of Lake Highlands High School. She initially replaced Good Day reporter/anchor Krystle Gutierrez, who joined her husband, Kris, in Chicago after he got an anchoring job there. But Kris now is back in D-FW, and began co-anchoring NBC5’s weekday 5 p.m. newscasts in March.
07/06/15 12:56 PM
Departing Fox4 reporters Calvert Collins, Latoya Silmon. Fox4 photosTwo young Fox4 women reporters, hired in the same year within several months of one another, have decided to leave the Dallas-based station after relatively short tenures.Sources say that Calvert Collins and Latoya Silmon are the departing twosome. Collins currently is vacationing in Peru with her husband, and Silmon has already left Fox4. Neither could immediately be reached for comment Monday. Fox4 handles personnel inquiries through corporate offices in New York. An email inquiry on the status of Collins and Silmon so far has not been answered. Collins joined the station on June 18, 2012 from KLAS-TV in Las Vegas. She has been working the weekday nightside shift and had a baby girl, Vivienne, in January 2014. Sources say Collins had been seeking a change in hours to spend more time with her child, but that the station wanted to keep her working late on its 9 and 10 p.m. newscasts. Both continue to draw strong Nielsen numbers this summer after major successes in the May “sweeps” ratings period. Silmon arrived at Fox4 on Nov. 5, 2012 from KTUL-TV in Tulsa. She’s mainly been a field reporter for Fox4’s Good Day, which remains No. 1 in the early morning ratings. She grew up in Dallas and is a graduate of Lake Highlands High School.
07/06/15 10:33 AMThe United States’ 5-2 rout of Japan in the Women’s World Cup Final made Fox look like a sports property-buying genius Sunday night.Running from 6 to 7:50 p.m., the match blasted past the half-million viewers mark in D-FW, averaging 543,972. The peak crowd came during the 7:45 to 8 p.m. increment, when 788,062 viewers watched the U.S. clinch the win and then celebrate.In the key advertiser-prized 18-to-49-year-old demographic, U.S.-Japan averaged 230,227 viewers with a high of 312,226 in the 7:45 to 8 p.m. segment.Fox’s post-match coverage, which ended at 8:40 p.m., also easily won its time slot with an average of 411,466 total viewers and 182,920 in the 18-to-49 age range.Meanwhile on NBC, the Peacock went into a ratings tailspin with a NASCAR Coke Zero 400 race from Daytona that was delayed by rain throughout prime-time. The network kept vamping anyway, averaging just 48,818 total viewers from 6:30 to 10 p.m., with 18,923 hitting the 18-to-49 motherlode. The crash-pocked race finally got the checkered flag at 10:42 p.m., drawing 83,688 total viewers in the first full 15-minute increment. The race ended at 1:41 a.m., with Dale Earnhardt the winner. By that time, 41,844 viewers were still tuned in -- or fast asleep with the TV still on.NBC5 management eventually had the good sense to abandon plans to do a mega-delayed 10 p.m. newscast, allowing the late night crew to go home at midnight. It’s exceedingly rare when a scheduled 10 p.m. newscast is entirely wiped off the books, but this was one of those occurrences.From 7 to 9 p.m. on the Fourth of July, NBC led the way with a Macy’s song-and-fireworks special that drew 132,506 total viewers and 40,999 in the 18-to-49 realm. The Texas Rangers’ home slaughtering at the hands of the Angels then won the 9 p.m. hour with 104,610 total viewers. TEGNA8’s locally produced Fourth of July special from Fair Park ran second with 90,662 total viewers, beating NBC’s condensed reprise of the Macy’s special (62,766 viewers).Rangers-Angels also won from 9 to 10 p.m. among 18-to-49-year-olds while the TEGNA8 special and NBC tied for second.Friday’s top prime-tie scorers were CBS’ 8 p.m. Hawaii Five-0 repeat in total viewers (132,506) and NBC’s 9 p.m. Dateline with 18-to-49-year-olds (37,846).On Thursday, Fox4’s 9 p.m. local newscast and CBS 7 p.m. repeat of The Big Bang Theory tied for the most total viewers in prime-time (174,350). CBS’ 8 p.m. hour of led all network programming in the 18-to-49 demographic with 72,537.
Here are Thursday’s local news derby results. (All four major competitors took Fourth of July holiday weekend exemptions on Friday.)
TEGNA8 led in total viewers at 10 p.m. and Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions, had the most 25-to-54-year-olds at 5 p.m. and tied NBC5 for first in that demographic at 6 p.m.
NBC5 nipped Fox4 for the most total viewers at 5 p.m. and shared the total viewers gold at 6 p.m. with CBS11.
07/02/15 09:53 AMWednesday’s biggest summertime battleground is the 7 p.m. matchup between Fox’s Masterchef and CBS’ Big Brother.MC again bested BB in the latest D-FW Nielsen ratings, drawing 202,246 total viewers and 100,922 in the advertiser-prized 18-to-49-year-old demographic. BB had 146,454 total viewers while lagging badly in the 18-to-49 realm (56,768).Fox’s 8 p.m. hour of the new Bullseye then plunged to respective totals of 62,766 and 34,692 viewers before Fox4’s 9 p.m. local newscast trampolined to a timeslot-winning 174,350 total viewers and 59,922 in the 18-to-49 range.The Season 2 premiere of CBS’ Extant ran fourth at 9 p.m. in both total viewers (104,610) and 18-to-49-year-olds (a dismal 18,923).Amid a big load of new and returning hot weather network series, Fox4’s 9 p.m. news remains the most reliable night-to-night ratings performer in D-FW. It continues to rebound from oft-feeble lead-ins from the Fox network while going against rafts of first-run programming on ABC, CBS and NBC. The market’s most-watched prime-time performers are the Fox4 9 p.m. news team of Steve Eagar, Heather Hays, Dan Henry and Mike Doocy. Halle Berry? The Extant star was a ratings flea Wednesday night.Here are the four-way local news derby results.TEGNA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The station also ran the table at 5 p.m. and had the most total viewers at 6 p.m.Fox4 as usual swept the 6 a.m. competitions and added a 6 p.m. win among 25-to-54-year-olds.
07/01/15 09:10 AMThe U.S. women’s team’s 2-0 soccer win over vaunted Germany rolled up a far bigger score ratings-wise Tuesday.Airing from 6 to 7:54 p.m. on Fox, the semi-final World Cup match averaged 285,934 D-FW viewers with a peak crowd of 411,466 for the final minutes plus six minutes of post-game coverage in the 7:45 to 8 p.m. segment.Among advertiser-coveted 18-to-49-year-olds, soccer drew 132,460 viewers with a high of 189,228 for the 7:45 to 8 p.m. portion.Fox’s following premiere of Beat the Champions, in which Rob Gronkowski, Missy Franklin and Scottie Pippen took on commoners, sunk to 97,636 total viewers and 47,307 in the 18-to-49 demographic before mercifully ending at 9:11 p.m.CBS’ 8 p.m. premiere of Zoo had a respectable crowd of 181,324 total viewers to run second in its time slot behind NBC’s 8 to 9 p.m. portion of America’s Got Talent (237,116 viewers). The 8 to 9 p.m. slice of the Texas Rangers’ road win at Baltimore bulked up its audience after soccer ended and finished barely behind Zoo with 174,350 viewers on Fox Sports Southwest.In the 18-to-49 realm, Zoo ran behind both AGT and the Rangers while nipping Beat the Champions.The night’s biggest overall loser by far, ABC’s Extreme Weight Loss, drew a starvation 48,818 total viewers from 8 to 10 p.m.Here are Tuesday’s local news derby results.
Gannett8 overcame a substantial lead-in disadvantage from ABC to win at 10 p.m. in total viewers. Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 and NBC5 tied for first in total viewers at 6 a.m., with Fox4 alone on top with 25-to-54-year-olds. The Peacock then romped to sweeps of the 5 and 6 p.m. competitions; Fox4’s news got benched in deference to soccer and pre-game network coverage.
06/30/15 10:15 AMMonday night is when ABC’s The Bachelorette, NBC’s American Ninja Warrior and Fox’s So You Think You Can Dance all collide in one big glop from 7 to 9 p.m.The Nielsen scorecards looked like this.Ninja won the full two hours in total D-FW viewers with 167,376 while Dance was close on its heels (160,402 viewers) and Bachelorette couldn’t quite come up roses (146,454 viewers). CBS’ Mike & Molly rerun, again drawing on the feature film stardom of Melissa McCarthy, beat all three of ‘em from 7:30 to 8 p.m. with 160,402 viewers. Ninja drew 146,454 viewers during those 30 minutes before building up ratings strength in its second hour.Ninja also took the gold among advertiser-prized 18-to-49-year-olds, pulling in 88,306 to easily beat all competing programming. Dance and Bachelorette both averaged 59,922 viewers in this key demographic while Mike & Molly ranked as CBS’ highest scorer with 50,461.At 9 p.m., Fox4’s local newscast had the most total viewers (167,376) and NBC’s The Island with Bear Grylls scored the highest with 18-to-49-year-olds (72,537).Sunday’s overall pacesetter in prime-time, ABC’s 7 p.m. hour of the new , had 230,142 total viewers. CBS’ competing 7 p.m. episode of Big Brother led all programming among 18-to-49-year-olds with 72,537.Over on CNN, the 8 p.m. premiere of Glen Campbell: I’ll Be Me averaged 41,844 total viewers for its one hour, 45 minute running time. That was good enough to beat cable news rivals Fox News Channel and MSNBC, but not enough to seriously compete with most of the prime-time attractions on the Big Four broadcast networks.Fox led Friday’s prime-time parade with the U.S.-China World Cup women’s soccer match. It averaged 174,350 total viewers and an impressive 91,460 (better than 50 percent) in the 18-to-49 age range. Here are the four-way local news derby results for Friday and Monday.Friday -- Gannett8 had the most total viewers at 10 p.m., but Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).Fox4 again swept the 6 a.m. competitions and NBC5 had a doubleheader win at 6 p.m. The Peacock also ran first in total viewers at 5 p.m. and tied Fox4 for the top spot with 25-to-54-year-olds.
Monday -- Gannett8 swept the 10 p.m. face-offs and Fox4 did likewise at 6 a.m.
NBC5 again doubled its pleasure with a pair of 5 p.m. wins. Gannett8 completed the day’s sweeps motif by winning in both ratings measurements at 6 p.m.
06/26/15 09:17 AMThe NBA isn’t the NFL when it comes to audience levels for its annual draft.It stretched all the way until 10:20 p.m. Thursday, averaging 69,740 D-FW viewers. But as with the NBA Finals, more than half of that audience was drawn from among advertiser-prized 18-to-49-year-olds. In that key demographic, it added up to 40,999 viewers.The peak audience in total viewers -- 104,610 -- came during the 8:45 to 9 p.m. segment. Among 18-to-49-year-olds, a high of 66,230 viewers tuned in during the 6:45 to 7 p.m. increment.Over in the broadcast network universe, CBS’ two-hour Season 3 premiere of Under the Dome drew 125,542 total viewers, but just 34,692 in the 18-to-49 age range. Dome beat all competing Big 4 broadcast network programming in the 8 to 9 p.m. hour in total viewers. It fell to third from 9 to 10 p.m. behind Fox4’s local newscast and ABC’s sixth season launch of Rookie Blue. In the 18-to-49 measurement, Dome ran behind Fox’s Wayward Pines in its first hour and Fox4’s news in the 9 to 10 p.m. segment.CBS did better in both ratings measurements with a 7 p.m. episode of Big Brother, which won its time slot in both total viewers (160,402) and 18-to-49-year-olds (94,614). Fox’s 7 p.m. premiere of the game show Boom! ran third in that hour in total viewers (132,506) and second with 18-to-49-year-olds (56,768).ABC’s new The Astronaut Wives Club had a rough second outing, running fourth at 7 p.m. in both total viewers and 18-to-49-year-olds. It wasn’t that far out of first place in total viewers but got drubbed in the 18-to-49 demographic.Here are Thursday’s four-way local news derby results.Fox4 continued a strong early summer run at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The station as usual swept the 6 a.m. competitions.
Gannett8 ran the table at 6 p.m. NBC5 drew the most total viewers at 5 p.m. while finishing in a three-way first place tie with Fox4 and Gannett8 among 25-to-54-year-olds.
Local Nielsen ratings snapshot (Wed., June 24) -- Masterchef has right recipe vs. Season 17 premiere of Big Brother06/25/15 09:15 AMCBS’ summertime demographics usually start to sizzle with the return of Big BrotherThey improved Wednesday night with Season 17’s introduction of the latest shut-ins. But Fox’s Masterchef still won the 7 p.m. hour while NBC’s one-hour highlight reel of America’s Got Talent auditions drooped to third.Masterchef drew 202,246 D-FW viewers, with 94,614 in the key 18-to-49-year-old demographic. BB had 146,454 total viewers and 72,537 in the 18-to-49 age range.A new 8 p.m. episode of CBS’ The Briefcase then fell to fourth place finishes in both ratings measurements. ABC’s Modern Family rerun had the most total viewers from 8 to 8:30 p.m. before NBC’s American Ninja Warrior won from 8:30 to 9 p.m. It was the same story with 18-to-49-year-olds.Fox4’s 9 p.m. local newscast remained potent with twin wins at 9 p.m. It’s won or tied for first place on three straight weeknights in competition with network programming.On Fox Sports Southwest, the Texas Rangers’ home loss to Oakland averaged 97,636 total viewers. That’s not great. But it was more than double the crowd for ESPN’s competing College World Series final between victorious Virginia and defending champ Vanderbilt. Only 41,844 viewers tuned in. Here are Wednesday’s four-way local news derby results.Gannett8 won comfortably at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).Fox4 again swept the 6 a.m. competitions while adding 5 and 6 p.m. wins in the 25-to-54-year-old demographic.NBC5 had the most total viewers and 5 p.m. and CBS11 broke through with a 6 p.m. victory in that measurement.
06/24/15 07:48 AMNBC’s America’s Got Talent won most of the prime-time ratings gold Tuesday, but was no ratings steamroller.From 7 to 9 p.m. AGT averaged 223,168 D-FW viewers while also setting the night’s high among advertiser-prized 18-to-49-year-olds with 72,537.Fox4’s 9 p.m. local newscast remained strong with a sweep of that hour. It drew 174,350 total viewers and 63,076 in the 18-to-49 demographic.The Texas Rangers’ home loss to Oakland had 125,532 total viewers on Fox Sports Southwest. Fox had the least-watched prime-time program overall with an 8 p.m. Women’s World Cup soccer special. It had just 69,740 total viewers before Fox4’s local newscast trampolined to ratings dominance at 9 p.m.Here are Tuesday’s four-way local news derby results.Fox4 had twin wins at 10 p.m. for the second straight weeknight, topping the field in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).Fox4 as usual swept the 6 a.m. competitions and also had the most total viewers at 6 p.m. Gannett8 and Fox4 tied for the 6 p.m. lead among 25-to-54-year-olds. The two stations also shared the total viewers gold at 5 p.m., but Gannett was alone on top with 25-to-54-year-olds.NEWS NOTE: Former CBS11 interim traffic reporter Tammy Dombeck will be joining host Jocelyn White this fall on Designing Texas, which airs weekends on Gannett8. She tweeted the news Tuesday. There’s no set time slot yet.
Dombeck was dropped by CBS11 in late April and replaced by Chelsey Davis, who started on June 8th. White initially became famous in D-FW as the main 6 and 10 p.m. weekday news weathercaster in the 1980s for KDFW-TV (Channel 4), then a CBS affiliate station and now owned by Fox. She was the market’s first full-time woman temperature taker.
As of this writing, Fox4, NBC5, Gannett8 and CBS11 have a total of six women doing the weather. But the lead weathercasters are all men.