An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - 11/26/15 18:29:38 - 05/29/12 11:50:15
The sales process used to be fairly simple, generating data that was easy to visualize and track. But ecommerce changed all that. Today, an online purchase generates a storm of data that can be used to improve sales performance—if you know how to harness it. Large companies have understood this and invest in exploiting that data. Small businesses can reap the benefits from this information as well, although they have to be a bit more nimble in doing so, given their limited human and financial resources. Here are a few ideas for how small businesses can go beyond simply monitoring data and turn it into a competitive advantage, especially for identifying actions during key sales periods.