An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - 06/29/15 21:54:56 - 05/29/12 11:50:15
It’s officially a tradition: at past PrestaShop BarCamps and this year’s PrestaShop Day, we rewarded community members for their hard work with an awards ceremony celebrating a number of inspiring stories and successful boutiques. Without further ado, meet this year’s award-winning stores and contributors !
I explained the benefits and measurement model of enhanced ecommerce in the “Getting Started with Enhanced Ecommerce” post a while back. Now we are going to delve a little deeper into the structure of enhanced ecommerce tracking code, covering all stages of the product life cycle and enabling the use of the enhanced ecommerce plug-in.
The enhanced ecommerce plug-in for analytics enables the measurement of user interactions with products on ecommerce websites across the user shopping experience including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, flowing through the checkout process, transactions and refunds.
One of the most important questions online entrepreneurs must ask themselves is: where will my products come from? How you choose to source your products will have an impact on your business model, margins and overall operational structure. In today’s post, we’ll go through several sourcing options to help you decide what’s right for your business.
We expected a large attendance at PrestaShop Day and you didn’t disappoint! More than 2,000 people joined us at Carreau du Temple and we thank you! PrestaShop Day would not have been a success without you nor the partners and experts who joined us.
Launching a new product should be more of an enlightening experiment and less of a nightmare. The difference between a flop and a smash hit can depend on factors ranging from marketing to pricing. In this article, we’ve asked Wiser content marketer, Angelica to share her advice on the pricing side of introducing a new product to market. She’ll get you up to speed on the strategies you can implement to hit your new product launch out of the park.