An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - Sep 30, 2014 1:27:32 PM - May 29, 2012 11:50:15 AM
PrestaShop is the most reliable and flexible Open-source e-commerce software. Since 2007, PrestaShop has revolutionized the industry by providing features that engage shoppers and increase online sales. The PrestaTeam consists of over 70 passionate individuals and more than 700 000 community members dedicated to innovated technology.
SelfPackaging is a Spanish online store with an endless catalog of trendy DIY boxes. This online shop successfully applies the concept of “do it yourself” to the world of packaging, demonstrating that assembling your own gift boxes can be easy, cheap and fun! Best of all, you can place orders without outrageous prices, high minimums, or long processing times.
We met the talented SelfPackaging team at the eShow in Barcelona (Spain) then interviewed Eva Rodríguez, their Social Media Strategist, to see how they transformed SelfPackaging.es into a successful online store.
Over the last year, video marketing has become an increasingly important topic for online retailers. The rise in video content is largely tied to the limitations of flat product images. Since online shoppers can’t hold your products in their hands, video is an effective way to reassure customers and reduce returns.
Let’s take a look at the benefits, best practices and examples of video marketing for ecommerce.
Ecommerce Tips and Advice
The Internet is a gateway to an infinite number of products that online shoppers can choose from. If shoppers are not convinced by your product pages, they can easily leave your site and for your competitors’ shop. That is why your product pages play a critical role in your visitors’ purchasing decisions. They can make or break a sale!
The good news is that there are many ways to improve product pages and boost sales. Here, we share key elements they should have and 5 examples of ecommerce product pages that convert.