An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - 05/28/15 07:23:17 - 05/29/12 11:50:15
Here at PrestaShop, we’re getting really excited about the biggest event of our year: PrestaShop Day! We’ve reserved a beautiful and emblematic location in central Paris and selected a great line up of speakers, but what we’re really looking forward to is welcoming our community.
PrestaShop has been invested in an open source, collaborative business model since we opened our doors in 2007. Our continued evolution and success is due in large part to the 800,000 strong community that contributes non-stop to building new businesses, tweaking code and developing new modules for merchants in markets around the world.
Lingerie-lover Charline Goutal is an entrepreneur to the core who quickly identified something missing in her favorite sector. “I was looking for lingerie that I wanted to wear every day, but all I could find was a limited selection of classic little cotton panties, and they weren’t exactly aesthetically pleasing.” And so the idea for Maptiteculotte.com was born: offer quality items that are comfortable to wear every day, with an original style that combines personality with a sense of humour. Brand identity with a smile: now that’s a good idea!
First things first: stop thinking about email campaigns as relics of a bygone era that are falling into decline. Only poorly designed and badly prepared campaigns end up like this.
These days, up to 10% of e-commerce transactions come entirely from email campaigns, which means that any company that wants to sell online has to understand and integrate email best practices.
A good campaign still has a healthy future if it has a simple layout, is quick to send, and has instant results that you can analyze. Here are 10 tips to ensure effective, sustainable campaigns.
When most companies need to ship packages, they usually turn to what they know – UPS or FedEx. These two carriers are the first choice for many companies because have built their reputation with great marketing and do a great job overall. However, there is an overlooked, often under-appreciated alternative that may be worth your consideration when making shipping decisions – The US Postal Service (USPS).
Shoppers are more discerning and demanding than ever thanks to their increased experience with online merchants–they’re also better at telling a fake from the real deal. In part 2 of our article on responding to customer fears, we address some of the more practical details that make shoppers hesitate to click through to checkout.
If you’re like most writers, you find that writing about yourself always seems impossible. No matter how long you stare at the blank page, simply thinking about writing content about yourself brings on a bout of writer’s block. It’s probably the reason the content for your About page has gone unfinished… until now.
Today we’re sharing 6 simple content ideas to help you write your About Us page. If you’re lacking content, we’ll give you examples of what you can include. If you have too much content, we’ve also got you covered with helpful questions to narrow it down. Whether you’re drafting your About Us page for the first time or simply updating it, read on for content ideas. You’ll be done in no time!
If you’ve opened an online business with PrestaShop, then you know that we provide your store with a free domain name – [ShopName].PSwebstore.com. While this domain name will definitely get the job of pointing visitors to your shop done, you might want to consider giving your store its own custom domain name. To help you decide if this is right for your business, check out our 5 reasons your online store needs a custom domain name.