An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - 11/27/15 23:39:00 - 05/29/12 11:50:15
The holiday season is upon us. You’ve decked out your homepage, planned your holiday promotions and set up a targeted communication plan to draw a maximum number of shoppers. This is the biggest revenue-generating time of the year after all. But what if, despite your greatest efforts, you don’t see an uptick in sales by early December? Don’t worry, all hope is not lost. We’ve put together a few technical tips to help you determine what might be going wrong on your site and a few marketing actions to boost sales.
The sales process used to be fairly simple, generating data that was easy to visualize and track. But ecommerce changed all that. Today, an online purchase generates a storm of data that can be used to improve sales performance—if you know how to harness it. Large companies have understood this and invest in exploiting that data. Small businesses can reap the benefits from this information as well, although they have to be a bit more nimble in doing so, given their limited human and financial resources. Here are a few ideas for how small businesses can go beyond simply monitoring data and turn it into a competitive advantage, especially for identifying actions during key sales periods.