An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - 04/24/15 22:42:31 - 05/29/12 11:50:15
Running an ecommerce business is a lot of work, we get it.
It’s easy to lose perspective when you’re juggling so many priorities: is your site design drawing customers or chasing them away? Are you giving customers a memorable shopping experience that will keep them coming back or losing them before they hit checkout?
The beginning of the year is a great time to step back and take a look at your site, before summer sales and the back-to-school season descend upon us (they’ll be here before you know it!). To help give you perspective, we’ve launched an Ecommerce Evaluation of the Month project.
In the eight years since PrestaShop was founded in 2007, 230,000 stores have been created and 800,000 members welcomed into our worldwide ecommerce community. The PrestaShop story has been marked by several important milestones, and March 31, 2015 is no doubt one of the most exciting: on that brisk morning, 115 PrestaShop Paris employees discovered their brand new office, a fresh, convivial space that embodies the PrestaShop team spirit.
Come on and explore #PrestaShopHQ with us!
The building was impossible to miss: an enormous banner waved a welcome to teams on opening day. (We’re still wondering how they got it up there…)
An inconvenient truth for most women like myself is that we often have to sacrifice time in order to start our family –time that usually falls smack-dab in the middle of our careers. Do we choose to spend our time doing what we love or be there to experience our children’s “firsts”? The hardest part about this choice is that there is no easy answer–and more importantly, no right answer.
Mommypreneur and PrestaShop Merchant Abby Kellett decided she wanted to take part in her daughters Beatrice and Josephine’s lives, even if it meant leaving her career. This choice allowed Abby to spend time with both her daughters and watch them grow. But Abby soon realized that the enjoyment she got from being a mom couldn’t replace her passion for interior design. So she searched for opportunities that would allow her to be a mother and work in interior design at the same time. The perfect compromise was to launch Gretel Home, an online interior design store, with PrestaShop. Read on to hear all about Abby’s mommypreneur story.
One of the most unique French e-commerce sites on the marketplace was launched in September 2011 after a friendly bet. Is it possible, the friends wondered, to launch a successful venture in any field whatsoever, with nothing but a nice story and beautiful French-made products? “Not with just anything,” came the challenge. “For example, it’s impossible with men’s briefs!” Guillaume Gibault, a 26-year-old HEC graduate, replied: “Impossible with men’s briefs? Not if they’re French!”
Fast forward to the present. Guillaume currently employs 15 people atLeslipfrancais.frearned €1.5 million in revenue in 2014
I had a chance to speak with Clément Coignac, Web Manager at Le Slip Français, who told me this exciting story about men’s briefs.