So you’re planning a website redesign. Maybe you’re migrating from one platform to another or upgrading from an old version of your current ecommerce software. In either case, you’re probably up to your ears in fonts and photos, but you can’t forget about your SEO ranking.
To be sure the new version of your online store maintains your current SEO position, you need to prepare a little before you let your developer go to town. Specifically, you’ll need to think about structure and 301 redirection.
In this article, we explain what a site migration is and how to prepare for it, so you have a smooth, successful redesign experience.
The retail experience is changing as customers turn to their phones, tablets and laptops for their shopping needs. According to a Forrester survey, 70% of shoppers used a mobile phone to research in-store purchases; an MIT report found that 80% check prices online before buying in a store. As a result, the concept of “omni-channel” marketing has replaced more traditional one-to-many marketing techniques.
While some of the most impressive examples of omni-channel marketing are being done by larger companies, small businesses can use their lessons to improve the customer experience, build loyalty and generate more sales. In today’s post, we’ll explain what omni-channel means and how omni-channel marketing can help your small business.