First things first: stop thinking about email campaigns as relics of a bygone era that are falling into decline. Only poorly designed and badly prepared campaigns end up like this.
These days, up to 10% of e-commerce transactions come entirely from email campaigns, which means that any company that wants to sell online has to understand and integrate email best practices.
A good campaign still has a healthy future if it has a simple layout, is quick to send, and has instant results that you can analyze. Here are 10 tips to ensure effective, sustainable campaigns.