An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - 02/12/16 02:23:08 - 05/29/12 11:50:15
As online shoppers, we’ve all experienced it: while window shopping on a website, you decide you’re not quite ready to make a purchase and go back to skimming Buzzfeed articles. As you continue to browse the internet, you notice the products you just finished browsing hovering at the edge of your screen. How did this website know you were just ogling those products? If you’re an online merchant, you probably can’t help but ask yourself, would this work for myonline store? The answer is yes, probably. We invited Garrett Gan from Thalamus, a digital advertising review website, to give us his insight.
We’ve all done it: one minute, you’re having a quick scroll through Facebook, and the next you’re 30 minutes into a video binge. You’re living proof: videos not only help attract customers’ attention, but when done correctly, they can help companies build up their brand on social media. Today, find out how you can start using video on social media to grow your own presence.
The most successful PrestaShop online stores all have something in common: well thought-out design and outstanding images for backgrounds and products.
The 2016 PrestaShop Lookbook features a selection of 24 examples of carefully chosen user interfaces, intelligent and use of color, and best practices, all of which drive conversions.
The Super Bowl is the crowning night of America’s favorite pastime. Each year, football fans tune in to see who will take home the coveted Vince Lombardi Trophy, and the rest of America hangs around for the legendary commercials. Whether you’re a die-hard fan or dread Sunday nights in winter, we’re sharing 5 marketing ideas to help you score some sales this Super Bowl 50.
When you launch a store, your focus should be on customer acquisition. But at some point, your traffic and sales will start to plateau. If you’re at that point already, it’s time to turn your attention to customer retention. Today’s guest blogger, Darren DeMatas, co-founder of Selfstartr, an ecommerce consulting company helping merchants launch their ideas and achieve their goals, tells you how.
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In the wake of Snowzilla, we’re all looking forward to leaving the cold, grey season behind us. In the spirit of warmer weather to come, our partner Amazon Payments has launched its “Bring On Spring” campaign this week. Merchants who register a new account by February 15th and make the Amazon Payments module commercially available in their online shop until March20th will pay no service fees during spring 2016. Click here to learn more.
Amazon Payments – what do they do?
For those unfamiliar with Amazon Payments, here is a brief overview: the company offers an online payment system that allows millions of Amazon customers to log in and pay on your site with the account information stored in their Amazon accounts. Customers no longer need to remember usernames and passwords, and there is no need to key in credit card and address information again either. Widgets ensure that buyers do not leave the merchant site during the purchasing process, therby ensuring a consistent brand experience.
Easy to integrate
You can activate Login and Pay with Amazon conveniently in your PrestaShop Back Office. To download the plugin file – if necessary – and get further information about the module, please visit the Amazon Payments website.
Trends come and go, and in the ecommerce industry, where updating web page design is as simple as swapping out a few lines of code, they can shift in an instant. To help guide your web design changes this year, we’ve asked members of our Agency Program to share their predictions for 2016 so you can stay ahead of the pack.
Hi PrestaShop Community,
We periodically conduct reviews to get your feedback on our blog. Today, we want you to tell us what you want to read more about in 2016. Help us improve our feedback by taking our short, 2-minute poll.
Thank you and Happy Selling!
Valentine’s day is just around the corner. Lovers and relationship hopefuls will spend an estimated $18.9 billion (according to NRF) on gifts, dinners and more on the big day. With customers in love and ready to spend, here are 5 steps you can count to help you reach successful Valentine’s day sales.