An Ecommerce blog all about running an online store. Brought to you by the shopping cart experts at PrestaShop.
http://www.prestashop.com/blog/en/ - Mar 3, 2014 10:40:12 PM - May 29, 2012 11:50:15 AM
In recent years, technological development has brought significant changes in consumer behavior.
Currently consumers are becoming much more educated in their purchasing decisions, seeking information on products they buy online. They compare prices, generate product reviews and choose how, when and where to complete their purchase.
Our journey continues in Asia and we decided to make a stop in Hong Kong to meet our Community and understand how the Chinese e-commerce market works.
We had the pleasure of meeting Shadow and Chien Account Directors from Stepworks, a web agency that uses PrestaShop to build beautiful online stores for the clients.
Pure Apparel is an Australian clothing brand that specializes in unique and original designs. They only produce 10 – 30 and even as low as 1 – 5 of every item they sell. They pride themselves on trying to “avoid that awkward moment when you’re wearing the same shirt as your worst enemy” and it works!
I met Matt Adams, graphic/web designer and co-founder of Pure Apparel, who powers their online store with PrestaShop. He shares his personal experience of how he transformed Pure Apparel into an ecommerce success story in just a few months.
Ecommerce Tips and Advice
Are you planning to hire a professional to build your online store? If you’re not a developer and have limited technical knowledge, it can be difficult to hire the right person for your project. Don’t worry, you’re not alone. We’re here to help!
To help you make the best decision, we’ve gathered the 10 questions to ask before hiring an e-commerce developer to build your online store. Make sure you have answers to these important questions before you spend any time and money.
PrestaShop World Tour
Our stay in Japan has been amazing so far and we’ve been learning so much. This time we got to meet with an online merchant based in Japan: Atelier Shinji.
We had the pleasure of joining them in their workshop and watching how they handcraft beautiful, unique jewelry pieces. Their store is designed so that customers can see into their workshop where the pieces are designed, cast and finished by hand.
There are a lot of questions about the need for a mobile friendly e-commerce site. However, according to an eMarketer study, m-commerce sales are expected to generate more than $108 BILLION in U.S. retail sales by 2017. If your mobile conversion rates are low, it’s probably because your online store isn’t optimized for mobile visitors.
That brings us to the important question all online retailers are asking: What’s the best way to increase e-commerce mobile engagement and sales without spending a fortune? Well, that’s easy – today we’ll share how you can do just that…for free.